The golden hour is the short window of time right after sunrise and again right before sunset, when the light is softer and a redder hue.

People tend to look the best when illuminated by light that measures warm, around 2700 kelvins. Most people agree that warm, golden hour light is the most flattering natural light.

The GoldenHour app replicates this effect by reclaiming unused screen space when using your computer for video communication, and allows you to illuminate yourself with a consistent and pleasing rosy glow.

Now for the first time, the golden hour is whenever you want it.